CARLA MARIN






Selected
  1. HO100 — Google
  2. Billie x Adobe — Adobe
  3. Binary Bloom —  AI — Personal
  4. Nike Women —  Nike
  5. Adobe You — Adobe
  6. Nike Kids — Nike
  7. Mint Social — TurboTax 
  8. Tectonic Lab —  AI — Personal
  9. GFiber Heritage — Google


8.



Tectonic Lab
Exploring Image generation with AI
Client: Me



Photography inspired by the Chilean desert.
Branding generated from photography.
Postcards & polaroids give a sense of nostalgia. 
How the sun feels in arid terrain.
Postcard mock.
Lorem Ipsum...
Lorem Ipsum...
Exploration of branding based on photos generated through this process. Language was not successful to translate into generated mocks.  
A play of color between reality and fantasy.




Personal Project

This project is a personal exploration into the intersection of generative AI and heritage-driven branding. Inspired by childhood road trips through the rugged landscapes of Chile, I used AI to reconstruct the hazy, sun-bleached nostalgia of the Altiplano.

The result is a curated collection of travel ephemera—postcards, journals, and field guides—that sit at the boundary of memory and fantasy. This exploration pushes the limits of AI as a tool for "digital archeology," creating a brand identity for a journey that feels both deeply personal and geographically timeless.



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