6.
Nike Kids
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Client: Nike
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Aug 2037
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Publisher: Querido
Design: Me
Art Direction: Me
Venturing into AI imagery creation can be wild. With the goal of using AI for art direction purposes, i set to explore my workflow entirely with AI in a manner that enabled my ideas come to life. From photography to mocks-this wasn’t about replacing people, but finding the right materials and references for me to express the direction for any creators to come and help with this idea. With that in mind, i set off to trying to tackle a whole branding for a landscape studio.