6.
Nike Kids
Social Campaign
Client: Nike
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Aug 2037
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Role: Art Direction
Agency: Instrument
Design: Makenna Combs, Roland James
Illustration: Makenna Combs, Jordan Domont
Photography: Ryan Garber, Juan Veloz
Motion: Brandon Schoessler, Derek Gauvin, Owen Murphy
Nike Kids approached Instrument to tell the story of community heroes inspiring families and kids to stay active. With the goal of serving as a support for parents, we tapped into those who inspired us, creating stories with diverse talent and sports for the Nike App and its social channels.
This project was then the perfect excuse to develop a full range of stickers that helped us tell our stories with a nod to play.