7.
Mint Social
Branding for a social environment
Client: TurboTax
Illustrations were made in digital form
With a lighthearted and cheeky narrative, we aimed to give this environment a friendly and approachable vibe
Role: Art Direction, Illustration, Typography
Agency: Outlier
Designer/Illustrator/Motion: Adina Sayef
Mint is an app from Intuit that helps track expenses and manage finances 🛍️ 🛒️. Mint approached us to evolve their brand presence and revamp their visuals on social media. The goal was to create a visual landscape that could help audiences navigate the world of money in a more approachable way. We developed an illustrative graphic style that was playful and honest. The simple, handmade feel of each stroke in the illustrations becomes the brand’s social mark to differentiate it from its family of products.