3.
Binary Bloom
Exploring Image generation with AI
Client: Personal project
Sample of photography created with AI.
Art Direction was based on airy, light, soft, ethereal touches.
Motion test with imagery in AI.Started with the generation of photogrpahy assets that I could re enter and manipulate again from motion to assets.
Motion test applied to branding. Website concept mock.As my direction evolved, an underwater world emerged. Test of water creatures that collide with the floral landscape. Photo generated.Set of branidng assets.Playing with the real vs fantasy world on photography. Photography pushed to more painting like aesthetics.Set of branding assets.Branding incorporating delicate tones and typography. Photography being pushed into assets to make a cohesive look & feel. On the left, one of my favorite imagery AI created where reality blurrs the unkown.
Personal Project
Venturing into AI image creation can be wild. With the goal of using AI as a tool for art direction, I set out to explore an entirely AI-driven workflow—one that allowed my ideas to fully come to life. From photography to mockups, this process wasn’t about replacing people; it was about discovering the right materials and references to clearly express a creative direction for future collaborators. With that mindset, I took on the challenge of developing a complete brand for a landscape studio.