3.
GFiber Heritage
Campaign, Video
Client: Google
Meet Roger, our pickleball character.
Video 1/4
Meet Roger, our pickleball character who seeks a better connection to keep up with his online lessons.
LWhen Rose needs to travel, she can trust her connection to keep her plants in a water schedule, and even leave them a recorded message.Video 3/4. Hero video. Rose, our avid gardener. She pushes the speed of her internet to get an exclusive drop of a plant she has been meaning to add to her collection. Video 2/4.C
Role: Creative & Art Direction
Agency: Instrument
Writing Director: Erik Zimmerman
Design Support: Sarah Chiarot
Edit: Cyndom
GFiber came to us with the goal of creating awareness of their product highlights to their consumers through a video campaign. Recognizing internet service providers are often viewed as a cold utility, we pushed to embrace a people first narrative that remained distinctly Google. From storyboarding, scripting, casting, to art direction- we focused on the human experience. We set ourselves then to position Gfiber not just as a provider, but as an essential partner in a connected home.