CARLA MARIN






Selected
  1. HO100 — Google
  2. Billie x Adobe — Adobe
  3. Binary Bloom —  AI — Personal
  4. Nike Women —  Nike
  5. Adobe You — Adobe
  6. Nike Kids — Nike
  7. Mint Social — TurboTax 
  8. Tectonic Lab —  AI — Personal
  9. GFiber Heritage — Google


3.



HO100
Campaign, Website
Client: Google Shopping



Part of the photography to showcase the selected 100 products.
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Role: Creative Direction
Agency: Instrument
Design Director: June Park
Designers: Sarah Armakan, Makayla

The Google Holiday 100 is more than a shopping destination–it is a source of inspiration. Drawing together the best gift ideas from billions of annual searches, we were task with creating a campaign experience that serves early shoppers, trend seekers, and last minute gift grabbers worldwide.

We viewed the Holiday 100 as a chance to reimagine the traditional gift guide, transforming it into an editorial, story-driven e-commerce experience. By blending custom photography, print materials, and social assets, we created a curated holiday journey that embodied the season's spirit and inspired gift-givers around the world.

This ambitious project was a true collaborative effort, involving Google teams, partner agencies, 100 products, and celebrity talent. Together, we produced and launched hundreds of tailored assets across key holiday milestones, delivering a seamless and engaging experience at every touchpoint.



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