5.
Nike Bras & Leggings
Campaign, Website, In-App
Client: Nike
Role: Associate Design Director
Agency: Instrument
Designers: Nicole Davis
Photography: Little Troop
We helped Nike Women’s develop a new bra & leggings campaign that celebrated all the different ways women move. We tapped into our protagonists’ stories and shared how bras & leggings fit into their everyday routines. 💃️
From in-app stories to social and .com content, we crafted narratives around our protagonists’ testimonies that came to life through a unique brand system for the campaign. The system came to life through various platforms to elevate our women’s voices.✌️️