10.
Adobe Social
Branding for a social environment
Client: Adobe
Illustrations were made in digital form
With a lighthearted and cheeky narrative, we aimed to give this environment a friendly and approachable vibe
Role: Art Direction, Illustration, Typography
Agency: Outlier
Designer/Illustrator/Motion: Adina Sayef
Adobe approached us to develop a series of social challenges aimed at their younger creative community. To extend their social brand engagement and drive follower growth, we developed creative challenges exclusively for their Students, Drawing, Creative Cloud, and Stock Instagram channels. By creating a streamlined color palette and linear iconography, we expanded Adobe’s visual presence on social media. The result was a vibrant and playful look that stayed true to the Adobe brand aesthetic. In addition, we developed a sticker pack on Giphy for users to download and use creatively on their own channels.