CARLA MARIN






Selected
  1. HO100 — Google
  2. Billie x Adobe — Adobe
  3. Binary Bloom —  AI — Personal
  4. Nike Women —  Nike
  5. Adobe You — Adobe
  6. Nike Kids — Nike
  7. Mint Social — TurboTax 
  8. Tectonic Lab —  AI — Personal
  9. GFiber Heritage — Google


12.



Treko Branding
Giving identity to a Chilean product
Client: Treko



Art Direction and styling for the first photo shoot. 
Created brand label and pitched the idea of having the logo mark in metal, providing a tangible artifact that elevated the packaging beyond just a label.




Role: Brand Design, Art Direction, Photo Direction
Photography: Gretchen Gausse

Founded with the purpose of preserving and sharing the work of Chilean artisans, TREKO is a line of handmade, all-natural wool luxury textiles. TREKO needed to establish an identity from the ground up. The ask was to develop a visual identity that could pay tribute to the artisan craftsmanship of TREKO’s products. From the beginning, I thought about the product's natural materials and wanted to preserve the handmade feeling across the brand identity. 

The logo design was rooted in the idea of stamps, utilizing a ball of wool as its icon. I proposed neutral color tags that complemented the products, as well as allowed for the brand to be manually stamped on them. Additionally, I had the opportunity to direct the overall look and feel of the brand in other mediums. While developing the concept, photo art direction, and styling, I worked alongside the talented photographer, Gretchen Gause, to shoot a series of product and lifestyle shots that brought the brand identity to life.



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