Nike Women’s App Event

           Nike set out to celebrate women through an exclusive in-app event with support from in-app stories, social content, and paid media. I provided photo direction for two stories: the first featured Nike shoe designer Beth Mecias and her latest creations and the second focused on collegiate athlete Reilyn Turner’s soccer journey.

For Beth’s story I wanted to bring her design environment to life, enhancing that lived-in feel of a workshop in-use, with pops of colors through materials and tools hinting at her work.

For Reilyn, we wanted to highlight her approachable manner and play tribute to her home city, LA. The warmth of the sun, the neighborhood vibes, and her confidence were things we set to capture.

I got the chance to meet and partner with 2 of my favorite photographers for this! Evie Lane and Thalia Gochez ✨️🔥️

Role: Photo Direction
Agency: Instrument
Photography: Evie Lane & Thalia Gochez