Mint getting social

            Mint is an app from Intuit that helps track expenses and manage finances 🛍️ 🛒️. Mint approached us to evolve their brand presence and revamp their visuals on social media. The goal was to create a visual landscape that could help audiences navigate the world of money in a more approachable way. We developed an illustrative graphic style that was playful and honest. The simple, handmade feel of each stroke in the illustrations becomes the brand’s social mark to differentiate it from its family of products.

Role: Art Direction, Illustration, Typography
Agency: Outlier 
Designer/Illustrator/Motion: Adina Sayef