#Adobe You

           We were tasked by Adobe with creating an integrated campaign to accompany an activation on the community floor at VidCon, the world’s celebration of digital video and online creators. Our goal was to design a compelling experience that would entice the audience to participate and increase social sharing ✌️️ We developed an event brand that could speak to our specific audience through #AdobeYou. Using young creators’ desire to celebrate their identity, we turned these hashtag identifiers into the actual booth content as a projection-mapped photo booth overlay. The graphic elements, emoji library, typography and color palette were all designed to capture the vibrant spirit of the event.The visual identity we developed and a Giphy pack were integrated into social channel assets as well as the design of the booth at the floor of VidCon.

Role: Art Direction
Agency: Outlier
Designers: Elisa Michelet, Kristen Morizono