Engaging the Adobe audience

        Adobe approached us to develop a series of social challenges aimed at their younger creative community. With the goal to extend their social brand engagement and increase follower growth, we developed creative challenges exclusively for their Students, Drawing, Creative Cloud and Stock Instagram channels. By creating a streamlined color palette and linear iconography, we were able to expand Adobe’s visuals on social media. The result was a vibrant and playful look that stayed true to the Adobe brand aesthetic. In addition, we developed a sticker pack on Giphy for users to download and use creatively on their own channels.

Role: Art Direction
Agency:Outlier
Designer: Kristen Morizono
Motion: Elisa Michelet